PostgreSQL
Relational datawith extensions and rigor when it matters.
Overview
Default relational choice for many products
Postgres combines ACID guarantees, rich SQL, indexing options, and JSON columns when a bit of schemaless flexibility helps, without abandoning transactions.
Where it shows up
When we standardize on Postgres
Core product data
Users, billing, and invariants that need joins, constraints, and clear migration history.
Analytics-friendly schemas
Dimensional models and reporting views with performance tuned to real query patterns.
Hybrid payloads
JSONB for evolving attributes alongside relational foreign keys and checks.
Practice
Schema and operations
- Migrations reviewed like application code, reversible steps and zero-downtime paths when needed.
- Indexes and explain plans tied to production workloads, not only local datasets.
- Backups, replicas, and restore drills before you need them under pressure.

Next step
Designing or scaling Postgres?
We can help with schema design, performance tuning, and runbooks that match your hosting.